My Process
“Design Thinking:
A Non-Linear Process ”
Empathy & Strategy
Meet with team/stakeholders to begin discussions of current users’ pain points and needs
Begin documentation on the project, the client & their users, requested deliverables, etc
Collectively define scope, timing, and goals
Discuss possible MVPs, MLPs & Measurements of success
Discovery
Conduct competitive and user research to understand the current market & audience better
Chat with internal team to gain insights on the tech limitations and previous experiences
Review current data
Conduct user interviews and/or create user personas
Define
Collaborate with PMs/PD on building potential Use Cases, UX flows, User Stories, etc...
Storyboard User Journey
Confirm flows align on the goals for MVP/MLP.
Design & Iterate
Ideate, sketch, wireframe, prototype, review, repeat with PM/PD
Refine high res prototype and test with users
confirm design proposal can be understandable to use by users
document areas of improvement and rework design based on feedback
or ticket for future feature release
Polish the visual design
Create responsive designs (when needed)
Add approved components to the design system library
Organize, Handoff, Build
Confirm all requested feedback changes have been met
Clean up files, prep necessary assets, annote and structure designs for dev and/or client handoff
Walk through screens with the the engineering/QA team to ensure a successful handoff and implementation process
Update tickets where applicable
Document/Ticket/Track any important details, changes, etc…
Monitor, Test , Repeat
Test the implementation of design in the staging environments pre, during and post launch.
Review the analytics and track performance of the production environment
Discover new pain points, needs, or ideas for future improvements of the product and user experience